Meta keywords are significant elements in the SEO world, offering nuanced control over a site’s searchability. Injecting practicality into managing web content, it facilitates better search engine recognition.
What are meta keywords?
Meta keywords are a type of meta tag that appears in the HTML code of a web page and help tell search engines what the topic of the page is. They are often used to provide additional context and explanations. Technically, they are coded into the backend of a website, invisible to website visitors but can be analyzed by search engine crawlers.
The origin of meta keywords can be traced back to the initial days of SEO when they were used extensively to optimize web page searchability. However, as search engine algorithms evolved, becoming more sophisticated and intelligent, the importance of meta keywords has somewhat diminished, despite still being a relevant SEO tool.
The meta keywords can include multiple targeted keywords or phrases, thereby helping in extensively enhancing the page’s searchability. From the SEO perspective, they provide an opportunity to include variations and synonyms of your target keywords that may not naturally fit into your content.
Why are meta keywords important?
Meta keywords play a crucial role in giving search engines a hint about the content of your web page as they reveal the context of your content to the search engine crawlers. Although search engines do not rely solely on meta keywords to index pages, these tags support the site’s general keyword density.
In terms of engaging users, meta keywords do not directly contribute to the page’s visibility. However, the correct use of meta keywords can target the exact audience based on their search queries. They’re like the invisible strings that potentially pull your audience closer.
A well-optimized web page with appropriate meta keywords can be a great asset. In the competitive realm of SEO, every bit counts, and even the relatively minimal influence of meta keywords can swing the pendulum in favor of the website’s searchability.
Types of meta keywords
The usage of meta keywords can be categorized into two basic types: singular and long-tail. Singular keywords are standalone terms, which generally target broader topics. Long-tail keywords, on the other hand, are phrases often capturing more specific queries.
Singular keywords, such as “yoga” or “meditation,” command a vast search volume but come with intense competition. However, they have the potential to draw significant traffic if ranked properly.
Long-tail keywords take a more targets approach. They might draw lesser traffic but can achieve higher conversion rates due to their specificity. A keyword like “yoga classes for beginners in London” offers specific information, enabling accurate search results.
Examples of meta keywords
Example 1
For a blog on mindfulness exercises, appropriate meta keywords might be “mindfulness,” “mindfulness exercises,” “meditation,” and “stress relief.”
Example 2
For a page selling running shoes, useful meta keywords could be “running shoes,” “athletic footwear,” “marathon shoes,” etc.
Example 3
For a recipe blog featuring vegan smoothies, suitable meta keywords could be “vegan recipes,” “vegan smoothies,” “healthy drinks,” “plant-based meals,” amongst others.
Handy tips about meta keywords
Using meta keywords efficiently can be a game-changer in your SEO strategy. Here are some tips:
Use relevant keywords
Ensure to use relevant and targeted words as your meta keywords. Irrelevant usage can potentially harm the website’s ranking.
Use long-tail keywords
Try encapsulating long-tail keywords that represent the content most accurately. These drive qualified and conversion-ready traffic.
Use them wisely
Limit the total number of meta keywords to under ten. An excessive amount can appear as keyword stuffing and could result in search engine penalties.
Conclusion
Meta keywords, as a significant SEO feature, have the potential to give your web page an edge. From encoding singular, high-volume keywords to incorporating tailored, long-tail ones, the role of meta keywords is integral.
Its importance stems from its function of adding context and relevance to your content, allowing search engines to understand your page correctly. Along with the right keywords’ choices, such as linking brands, locations, etc., its relevance remains prevalent even among evolving algorithms.
Despite different viewpoints on the significance of meta keywords, one cannot overlook their potential in improving website visibility and targeting specific user queries.
Frequently Asked Questions
Do meta keywords still matter for SEO?
While no longer considered a primary factor, meta keywords still play a role in enhancing website searchability and targeting specific audience queries.
How many meta keywords should I use?
In general, it’s recommended to keep the total number of meta keywords to under ten. It’s crucial to avoid keyword stuffing to prevent penalties from search engines.
Where are meta keywords placed in HTML?
Meta keywords are placed inside the head tag of the HTML. They form part of the meta tags, which give search engines more information about the web page.