In the realm of the digital marketing world, the term guestographic refers to a robust technique of boosting content promotion with the power of visuals. A concoction of guest posting and infographic, this method can significantly contribute to engaging traffic and scoring quality backlinks. Here’s a quick primer on this captivating new tool.
What is guestographic?
A guestographic is an innovative strategy that employs infographics in guest posting to drive substantial website traffic and obtain high-end backlinks. This mixture of two viable digital marketing techniques not only optimizes your content marketing efforts but also elevates your SEO by leveraging the power of visual content on the internet.
The application of guestographics revolves around creating compelling visual content in the form of an infographic, ensuring its wide-spread distribution by pitching it to relevant blogs and websites that cater to a similar audience as yours. Once approved, you draft a unique piece of content that includes this infographic, which the host website publishes as a guest post.
Therefore, a guestographic is an creative tactic that benefits from the dominance of visuals, influence of guest posting, and the need for unique, high-quality content. It provides a win-win scenario where the host website gets relevant content to publish, and you obtain a platform to present, promote, and link back to your brand’s website.
Why is guestographic important?
Guestographics leverage the immense power of visual content, which promotes user engagement, converts visitors into consumers, and improves your site’s ranking on SERPs (Search Engine Result Pages). Let’s further explore why guestographics can serve as crucial arrows in your SEO quiver.
Firstly, guestographics break the monotony of text-heavy content and provide information in a more digestible and appealing manner. This increased engagement invites higher website traffic and, in turn, a potential improvement in the website’s SEO ranking.
Secondly, they allow you to procure quality backlinks. Backlinks are a significant factor that search engines consider while ranking websites. Guestographics entice potential users to your website and compel them to share your content, thus resultant in earned links.
Finally, guestographics provide a platform for effective brand promotion. By strategically pitching your infographics to relevant blogs and websites, you subtly familiarize their user base with your brand, enhancing its reach and credibility.
Types of guestographic
While the core concept of guestographics remains, the format and presentation of this unique content marketing tool can vary. Here’s a walk-through of the major categories:
The first type are the data-driven guestographics. This format is centered around pertinent data or statistics, often represented as charts or graps. Ideal for blogs or websites with a professional audience, these guestographics often deal with serious or technical topics.
The second type is the list-based guestographic. This format excels at simplifying information by presenting it as bullet points or numbered lists. It’s great for lifestyle or personal blogs where the aim is to convey information in an easy-to-understand, quick-to-consume way.
The third type of guestographic is called process or how-to guestographics. It details a process or a series of actions needed to accomplish something in an illustrative manner. This is quite popular on DIY or instructional blogs or websites.
Examples of guestographic
Data-driven guestographic
For instance, a data-driven guestographic which may contain detailed statistics and information about global climate change can be published on an environmental blog.
List-based guestographic
A perfect example of a list-based guestographic can be a diet guide presenting a list of healthy foods to lose weight, developed for a health and wellness blog.
How-to guestographic
A how-to guestographic could elaborate on the process of creating a DIY compost bin, published on a gardening blog.
Handy tips about guestographic
As guestographics gain momentum in the digital marketing world, it becomes essential to learn how to make the most of this trend. Here are some tips on acing your game:
Quality of content
Ensure your infographic offers quality-driven, accurate and relevant content. Details should be factual and free from any errors. The layout should be clean, clear, and easy to understand.
Design
An aesthetically pleasing design is crucial. Harmonize colors, maintain symmetry, employ suitable font styles and create a balance between text and visuals.
Apt pitching
Target the right platforms to pitch your guestographic. The more relevant and popular the website is, the more widely your content would be shared.
Conclusion
Guestographics are rapidly emerging as an effective digital marketing tool, allowing businesses to capture a wider audience using visuals. The more creative and unique a guestographic, the easier it becomes to reach more viewers and potential customers. Proper usage and optimal application can result in substantial traffic for your website, improved SERP rankings, and superior brand recognition.
Frequently Asked Questions
What is a guestographic?
A Guestographic is a technique that combines guest blogging with infographics to generate quality backlinks and drive significant traffic.
Why are guestographics important?
Guestographics are important as they leverage the power of visual content to foster user engagement, convert visitors into buyers, improve a site’s rank on SERPs, and enhance brand promotion.
How to make an effective guestographic?
An effective guestographic is marked by accurate, relevant, and quality-driven content, an aesthetically pleasing design, and strategic efforts towards pitching and distributing your content to the most relevant blogs and websites.