Dofollow link, an essential tool in the SEO ecosystem, enhances search engine optimization by enabling search engines to follow them and reach our website. This comprehensive guide aims to elucidate the intricacies of the dofollow link.
What is dofollow link?
The term dofollow link refers to a type of hyperlink that signals search engines to follow them and reach our website. Unlike their counterpart, the nofollow links, which block search engines from following links, dofollow links are the default option of all hyperlinks. Regardless of their value within the content, all links are dofollow unless specified as nofollow. To understand the importance of dofollow links in the context of digital marketing and SEO, we must first comprehend the essence of a hyperlink.
Hyperlinks are not only digital connections between two web entities; they carry substantial weight in the eyes of search engine algorithms. Search engines use these hyperlinks to index the internet, mapping out connections between different webpages and assigning value based upon the quality and quantity of these connections.
The concept of Link Juice is important when discussing the impact of dofollow links. Link Juice refers to the SEO value transferred from one website to another through these links. This transfer is only possible through dofollow links, making them a valuable commodity within the digital marketing sector.
Why is dofollow link important?
Dofollow links hold an essential position in the SEO space due to their capability to transfer link juice. With search engines using links as a primary method to navigate and rank web pages, the authority and relevancy of the webpage linked can significantly impact the SEO value. Online visibility is a crucial aspect for any website, and dofollow links play a significant part in enhancing it. When a high authority website links to a smaller webpage, it can drastically boost the smaller site’s visibility. This increased visibility translates into better rank placement and subsequently, more organic website traffic.
The sphere of digital marketing revolves around credibility and authority. Building a high-quality dofollow link profile points towards the trustworthiness of a webpage. A larger number of dofollow links from high-quality websites to your site signals search engines about your credibility and provides better rank placement.
Types of dofollow links
While the basic functionality of all dofollow links is similar, they can vary based on their sources. The three primary types of dofollow links are organic links, manual links, and self-created links.
- Organic links, also known as natural links, are derived purely from the value and relevancy of your content. When other websites find your content valuable and choose to link to your webpage, you receive organic links. While earned organically, these links carry the highest SEO value.
- Manual links are actively built by approaching other websites to link back to your webpage. Usually, this process involves collaborations, guest blogging, or even paying for backlinks. Manual links provide value, but their value largely depends upon the authority of the linking website.
- Self-created links are dofollow links that you create on other websites. This involves blog comments, forum signatures, directory listings, or adding a backlink as part of another website’s user-generated content.
Examples of dofollow links
Dofollow links are ubiquitous across the internet, here are a few examples:
An article on a popular tech-blog linking to an industry report on your website is a perfect example. This link not only helps bring direct traffic from the tech-blog but also helps enhance your webpage’s SEO ranking.
Another common instance of a dofollow link is prevalent in guest blogging. Here, the author’s profile will include a dofollow link directed towards their website. This link allows readers to explore more about the author and helps improve the linked website’s SEO.
An eCommerce website linking to product manufacturers or suppliers tends to use dofollow links. These links make it easier for customers to find related products while helping suppliers enhance their website’s SEO ranking.
Handy tips about dofollow links
Building a high-quality dofollow link profile is not a task achieved overnight, but these useful practices can prove to be effective:
Prioritize quality over quantity
It may seem tempting to go after every dofollow link opportunity, but it’s crucial to prioritize link quality over sheer numbers. A single link from an authoritative and relevant website holds more SEO value than multiple links from low-quality sources.
Ensure relevance
The linking website’s relevancy to your own is an important aspect. Search engines analyze link relevancy while assigning SEO value, so strive to obtain dofollow links from websites that align with your content and audience.
Diversify your link profile
As with any investment, don’t put all of your resources in one basket. Diversify your link profile with a healthy mix of organic, manual, and self-created dofollow links.
Conclusion
Dofollow links serve as a guiding light for search engines, leading them through the vast network of online content. With their capacity to enhance online visibility, increase credibility, and contribute positively to SEO value, dofollow links are an indispensable tool for website owners and digital marketers.
While understanding the types of dofollow links provides insight into different methods of link building, the examples showcase their real-world application. The handy tips discussed aim to help with building a strong and beneficial dofollow profile. Understanding and employing these links effectively can open doors to heightened website traffic and improved search engine rankings.
Frequently Asked Questions
What is a dofollow link?
A dofollow link is a type of hyperlink that allows search engines to follow them, helping to increase the SEO value of the linked webpage.
Why are dofollow links important?
Dofollow links are critical for SEO because they allow the transfer of link juice, helping enhance the SEO value of the linked website, improving its search engine rankings.
What are the types of dofollow links?
There are primarily three types of dofollow links – Organic Links, Manual Links, and Self-Created Links, each having their unique way of acquisition and SEO value.