What are branded keywords?
Branded keywords are search terms that include the name of a business or brand, or variations of it. They're usually entered into search engines by people who already know the name of the business and the product they're searching for. Branded keywords enable businesses to place ads in front of users who are already interested in what they have to offer. Understanding branded keywords is crucial for any business or website. They help in gaining insights about customers who are already in advanced stages of the decision-making process. This not only drives more conversions but also strengthens brand recognition. Effectively using branded keywords is essential for a business's marketing strategy as it ensures that the customer base is directed to the right information about your business. In addition, these keywords often have a high conversion rate as they are typically searched by users who have an interest or intent to make a purchase from the brand.
Why are branded keywords important?
Branded keywords are crucial in driving targeted and high-intent traffic to your website. When a user uses a branded keyword in their search, it shows an intent of purchasing or learning more about the product/service. This makes these keywords highly effective in boosting conversions. Essentially, branded keywords act as a direct link between the ambition of the brand’s image and marketing reality.
Thorough effective communication with SEO professionals and digital marketers about the brand’s goals, core services/products, and key differentiators, businesses can establish branded keywords. As these keywords are relevant to the brand, they help in creating ad copies that resonate with the audience. Moreover, branded keywords are significant in managing the digital reputation of businesses. They help shape the brand perception by making sure that users find accurate and positive information about the brand. This is particularly useful when dealing with any negative publicity or incorrect information circulation about the company on the internet.
Types of branded keywords
Typically, there are three types of branded keywords. The first one is a ‘brand only’ keyword, which involves only the brand’s name. This type brings in traffic from users who are already familiar with your brand and are exploring more about it. The second type is known as ‘brand plus’ keywords. In this type, the brand name is combined with another generic keyword. Often, they bring more traffic as users search these keywords with intent. Lastly, we have ‘competitor branded’ keywords. These keywords consist of your competitor’s brand names. However, be cautious when using these keywords as they can potentially lead to legal issues.
Examples of branded keywords
Apple Inc’s branded keywords
For technological giant, Apple Inc, branded keywords might include “Apple”, “Apple store” or “Apple iPhone”.
Adidas’s branded keywords
For Adidas, a leading sportswear brand, branded keywords might include “Adidas”, “Adidas running shoes” or “Adidas store near me”.
Starbucks’s branded keywords
Starbucks, the widely popular coffeehouse chain might have branded keywords like “Starbucks”, “Starbucks near me” or “Starbucks iced coffee recipe”.
Handy tips about branded keywords
Monitor your branded keywords
Regularly analyze and monitor your branded keywords. It will help you understand how your customers are interacting and searching for your brand on the internet.
Competitor analysis
Examine your competitors’ branded keywords. It not only offers useful insights into their marketing strategies but also helps you to create better strategies for your brand.
Invest in branded keywords
Invest in PPC (Pay-per-click) campaigns for your branded keywords. Though organic search brings traffic, investing in PPC campaigns can help you increases the visibility of your brand.
Conclusion
To conclude, branded keywords are a key part of any SEO strategy that aims to garner more conversion, establish brand recognition, and improve brand reputation. They can be categorized as ‘brand only’, ‘brand plus’, and ‘competitor branded’ keywords. Brands like Apple Inc, Adidas, and Starbucks use branded keywords effectively to drive traffic and increase brand visibility. Monitoring your branded keyword performance, conducting competitor analysis, and investing in branded keywords PPC campaigns are crucial to run a successful SEO campaign. Understanding and implementing branded keywords is undoubtedly a game changer, providing substantial growth in website traffic and conversions.
Frequently Asked Questions
What is a branded keyword?
A branded keyword is a keyword that includes the brand’s name or variations of it.
Why is a branded keyword important?
They’re crucial in driving targeted and high-intent traffic to your website. Users using branded keywords have a clear intent of purchasing or knowing more about your product/service.
How can I use branded keywords effectively?
Monitor and analyze your branded keywords regularly. Additionally, perform competitor keyword analysis and invest in PPC campaigns for your branded keywords.